Analysis of Marketing Mix Research Paper Example | Topics and Well Written Essays - 2000 words

Analysis of Marketing Mix - Research Paper Example This includes increasing the number of products in the market while maintaining quality and low production costs. Product development ranges from identifying customer need to designing activities that analyze and refine new ideas. These ideas bring about new products or refine existing products. Unique, high quality and affordable products give a business an advantage over competitors (Brassington and Pettitt, 2005). Beauty for price Hairdressing has faced steep competition from similar businesses in the region. Product development requires intense marketing, especially in a competitive industry. Investing in marketing involves advertising, employing human marketers, promotions, and other activities that sell out the business. With the upcoming events, the salon needs intense marketing and reorganizing the business process. This includes buying better hairdressing equipment and employing more hairdressers. Human resource is necessary for service delivery. Events such as sports and co nferences have several participants and more workers are required to handle the large numbers effectively. Employing experts improves the quality of services offered which surpass competing businesses. Introduction of new business services such as massage, manicure, pedicure, and other related services can also increase the number of customers (Adcock, Halborg and Ross, 2001). Businesses distribute their products in different ways to provide customer convenience. Distribution methods depend on the type of business and its intended customers. Global companies have distribution centers in several regions around the globe. Products are dispatched from the distribution center nearest to the customer (Jobber, 2010). This reduces distribution cost and time required for the product to reach the customer. Retailers incorporate several distribution methods that focus on customer satisfaction at a minimum cost. Efficient and pleasurable shopping experiences that meet customer needs and market demands are required by business organizations. Most customers prefer businesses providing quality and convenient services. A salon can introduce mobile services to its customers. During major events, most participants reside in hotels and prefer room services. Starting mobile room services would serve as a boost to business activities (Jones Mothersbaugh and Beatty, 2003). E-commerce and advertising through the internet is another way of ensuring the availability of products. Customers can access the business website to learn about their services and book appointments. The distribution channel in a hairdressing business consists of wholesalers who sell and supply products to the salon. The salon then uses the products to offer services to customers. Maintaining a constant link with suppliers is necessary for constant availability of products for customer convenience. The business location also determines customer convenience. Customers prefer business locations that are easily acc essible.  Ã‚  

TO BE OF USE Essay Example | Topics and Well Written Essays - 500 words

TO BE OF USE - Essay Example Praise has been showered for the courage and patience of those who are determined to carry forward the task, work with fortitude and eyes on their final objective. There are people who render their services for the mankind, without caring for the inclement weather, adverse circumstances like the farmers do, to produce the grains for all of us. There are those having patience of waiting for their turn, to comply with the law at the cost of their own discomfort, but working relentlessly for achieving the aims and objectives that they have set for themselves. These people, working in close coordination with others in a team spirit, take pride in helping others. They are always there when the fellow human beings need them or whenever the society asks for them. Marge Piercy has compared the consistent worker with a craftsman who diligently shapes the seemingly useless water soaked soil into beautifully pottery. These pots in many attractive shapes adorn our drawing halls, make way in museums, add colour to the grace of our homes and has the ability to hold a number of other costly items. An able and diligent worker also feels happy and contented in the fact that others around feel happy when they see the outcome of their work.

WEEK 1 APPLICATION 1 Essay Example | Topics and Well Written Essays - 500 words

WEEK 1 APPLICATION 1 - Essay Example they have put in place necessary tools to enable distribution of knowledge, For instance, by putting various incentives and performance management programs, human resource department believe that workers are motivated enough to share knowledge. Other department follow suit by putting measures to either collect data or encourage workers to form occupational communities to distribute knowledge. The assumption that workers can willingly share their hard-won knowledge because of the above motivators is not true. An interview with 43 knowledge workers revealed that intrinsic motivators like job insecurity, altruistic sharing, social ties, and professionalism make workers share their knowledge. In addition, enlightened self-interest and performance reviews are extrinsic motivators to sharing of knowledge. At times, workers fail to share genuine knowledge with their colleagues because of job insecurity, to protect one’s competitive edge, personal traits, confidentiality, and lack of sharing culture. Additionally, acceptance of knowledge motivates workers to share it. The age of the persons sharing knowledge is an important motivator

Environmentally Friendly Sources of Energy Essay

Environmentally Friendly Sources of Energy - Essay Example The anger over high gas prices opened up an old debate over the world's limited fossil fuels, their effect on the environment, and solutions for the future. The course of action is clear, the United States must move beyond Fossil Fuels to more environmentally friendly source of energy. Pollution caused by car fuel is responsible for a number of natural and human afflictions. Topping that long list is acid rain, lung problems including asthma, smog, and global warming. The regulation of car emissions did not begin until 1970. After eighty years of neglect air pollution had become a problem that seemed uncontrollable. President Nixon and his administration struggled to pass legislation that would require vehicles to produce less emissions and be safer for the environment. They did succeed in passing the Federal Clean Air Act, the first in a series of actions meant to improve the quality of air in the United States. The first Act simply stated what was an acceptable amount of emissions and what was not. As the years went by and more provisions were made the Act was still weak, and was used more like a suggestion than a law (Conlin 807). Cars create pollution in a number of ways. The major contribution is ozone being released at a ground level. The World Resources Institute warns "breathing ozone concentrations of 0.012ppm, levels that are typical in many cities can irritate the respiratory tract and impair lung function causing coughing, shortness of breath, and chest pain. In addition to the effects that gas produced pollution has on the human body" (66), it can have a severe effect on the planet as a whole. Another component of car emissions is carbon dioxide, a compound which traps heat. Since the Middle Ages the amount of carbon dioxide in the environment has increased by 30% and the temperature of the planet has increased in a similar way. Global warming can cause many environmental problems including damage to coral reefs, spread of disease, droughts, the melting of the North Pole, and most recently documented severe weather conditions like tropical storms and hurricanes. The amount of gasoline used by cars is staggering. World Resource Institute cites that vehicles used for transportation consumed about 25% of the world's energy, and 80% of that is caused by cars. In 1996 the world's gas consumption topped a trillion liters. America easily uses more gas then it is able to produce. Petroleum is not a renewable resource. The United States imports 50% of the oil it uses (World 79). This leads to an additional problem with petroleum based fuel. The United States has become dependent on foreign countries for this fuel and therefore must maintain a good working relationship with other national governments which nurture terrorism and poor treatment of it's citizens. "Biodiesel is an American-made fuel that can be produced from any fat or vegetable oil, such as soybean oil. Biodiesel is cleaner burning than traditional diesel, and its production and use builds our U.S. economy, rather than our reliance on the Middle East" (Biodiesel, par 3). A shortage of petroleum gas leads to rising gas prices. Of course there are many simple ways that people can cut down on their gas usage. Many of them involved car pooling, not using gas powered machines on ozone days, and to relearn the virtues of taking and enjoying a nice long walk. However, the bigger

WEEK 1 APPLICATION 1 Essay Example | Topics and Well Written Essays - 500 words

WEEK 1 APPLICATION 1 - Essay Example they have put in place necessary tools to enable distribution of knowledge, For instance, by putting various incentives and performance management programs, human resource department believe that workers are motivated enough to share knowledge. Other department follow suit by putting measures to either collect data or encourage workers to form occupational communities to distribute knowledge. The assumption that workers can willingly share their hard-won knowledge because of the above motivators is not true. An interview with 43 knowledge workers revealed that intrinsic motivators like job insecurity, altruistic sharing, social ties, and professionalism make workers share their knowledge. In addition, enlightened self-interest and performance reviews are extrinsic motivators to sharing of knowledge. At times, workers fail to share genuine knowledge with their colleagues because of job insecurity, to protect one’s competitive edge, personal traits, confidentiality, and lack of sharing culture. Additionally, acceptance of knowledge motivates workers to share it. The age of the persons sharing knowledge is an important motivator

Annotated Bibliography Research Paper Example | Topics and Well Written Essays - 4250 words

Annotated Bibliography - Research Paper Example Shocking too is that almost half the group had undergone some form of mental or physical abuse. According to Alsbjer (3), the experiences that the AAS users had from school were in most cases negative and were accompanied by LDs (learning difficulties), boredom, as well as concentration problems. The current circumstances of the interviewees included theft, illegal possession of weapons, crimes such as assault and wife battering, and abuse of other drugs. Their stories on the development of drug use varied significantly taking into account social background, onset of drug use, relationship to use as well as experience of the effects of AAS. Initially, all patients had experienced positive AAS effects, but with time the negative consequences overrode them. It was found out that all of them were given to excess gym training and combined this with steroids an indicator that the use of AAS has a close relation to gym training. This source’s only bias is the dwelling mostly on adults and their current endeavors to recover from AAS abuse and addiction. This shortcoming can be countered or covered by arguing from the point of view that those under observation give accounts of having started the abuse of steroids in their adolescence or teens. The source fails to consider the possibility of teens from well off families starting to use steroids as a matter of peer pressure and to enhance their looks albeit citing social difficulties and mental issues as the cause. This possibility is factored in, in most of the other sources. The audience for the material in this source would specifically be AAS users to help them understand the hidden reasons behind AAS use from the interviewees’ accounts of their stories. This source is appropriate for my research by providing some effects of AAS use such as acting as a gateway to abuse of other drugs, as well as connection to criminal activities. This source h as

History 1920s Essay Example for Free

History 1920s Essay America went through many social changes with the American Revolution and industrial revolution. During the 1920’s, the face of America began to change more into an urban society. Many differences between the rural and urban sides of America emerged. Historians consider the tensions of the 1920s as a backlash against the rising urban America, which turns out true. Rural people believed that the city lacked morals. The urban city dwellers lashed back saying that rural residents did not understand the technology of modern times. In the 1920s, for the first time in American history, more people lived in cities rather than the countryside. People living in the more rural parts of America saw the urban lifestyle as a threat to traditionally shared value. The cities, a haven for political corruption and distraction, had much more alcohol and prostitution problems than their countryside counterparts did. With the rise of Hollywood and films, people found an escape from their routine life and went to see movies that portrayed what it really meant to live the American dream. However, the rural side of the country stuck to the old ways of agriculture life as the struggle between old and new still went on. With the rise in media also came an increase of cultural battles. The media brought about a revolution of morals since many urban Americas saw the changes in media and lifestyle as liberation from the old countryside Victorian past. Granted, the rural Americans did not see it this way. They felt that American had begun to change in sinful ways and that the ethicality of America had begun to decay. Many people in the countryside also resented the amount of immigrants coming into America. As a result, the Klu Klux Klan revived and revolted against the immigrants, Blacks, Catholics, Jews, and any modern or progressive movement. Located mostly in the rural parts of America, the Klu Klux Klan greatly showed their discontent with the modern American lifestyle. The South showed their animosity towards the foreigners and Blacks through discrimination and racism. However, none of this stopped the urban rise of America that the country would soon have to accept.